Data breaches happen so frequently these days that many consumers have “breach fatigue.” However, the threat does not die when public interest does. Stolen data moves faster than breaches can be detected, heightening the risk for merchants.
All of the stolen data from all of those breaches ends up in the hands of bad actors. Data thieves sell this information to aggregators, who cross-reference and compile full identities, called “fullz” on the data black market. This increases the value and usefulness of the stolen data, which may have been gathered from multiple data breaches.
And that data moves quickly. A “Where’s Your Data?” experiment recently discovered that it took only 12 days for the account information of 1,500 fake “employees” to travel from California to 22 countries and five continents. In that time, it was viewed over 200 times, and in another 12 days, over 1,100 times. This is especially disturbing when you consider it takes an average of 200 days for most corporations to detect a breach has taken place.
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